All a-Twitter
As newspapers groan and collapse under the twin pressures posed by the financial meltdown and the challenge of making new media pay, we have to wonder if we're next. Already there have been layoffs at NPR and member stations; a few stations have disappeared altogether. Our public radio neighbors are reporting budget shortfalls as underwriters cut back in the face of a dismal retail environment. So far, NCPR is in pretty good shape, but like everyone else, we are sweating about the future.
At the same time, there is an explosion of new tools and platforms for distributing public radio, for knitting its members into an interactive whole, for collaborating with colleagues, and in general doing a bigger and potentially better job of serving as the public square. The pace of development and rollout has accelerated to the point where it drags all the blood to the back of the brain.
Which is all I can offer as an explanation for the rise of Twitter, a communication vehicle so ephemeral, so limited in scope, so throwaway it staggers the imagination. If a newspaper is a rag, Twitter is Kleenex. Its motto would be "All the news that fits into 140 characters." While it might have great potential as a new poetic form, Twitter, and much else that is new in new media, offers little to media companies, public and private, that are struggling for survival. It is this conversation, going on behind the scenes in newsrooms and boardrooms around the country and the world, that has us all a-twitter.
Cartoonist Marquil weighed in on the subject today with this offering.Labels: media, public radio, social networking





