When instant gratification isn't quick enough

If you've dropped by the NCPR news page in the last couple of days, you may have noticed the new way we are handling audio--providing an embedded "zipper" to play our news features. Greater geeks than I maintain that the online audience has, on average, the patience of a piranha and the attention span of a Labrador pup. While I am not one inclined to compare the ncpr.org audience to any kind of animal, I take from this that quicker and easier is better. In the past, our audio links launched an outside player, which took time to load, then more time to get started. By then, many of you were three websites down the road, shopping for Etruscan nose flutes on eBay, twittering about Facebook, or whatever it is you do when not camped out on our website.

Now you can get to the story much quicker, and much easier. Which part of "right now" don't we understand? No part. Please let us know how this works for you, and anything else we can do to make gangway for your power surfing experience.