A fine romance

My plan for this Listening Post was to gently encourage you all to make a final push to get us to our two-day fundraiser goal of $30,000. Little did I know that you would blow past that goal in the first hours of day two, putting us over the top before the end of The Eight O'Clock Hour. Simply amazing. I had my jaw well oiled, and my pen loaded with cajolery. Now I am reduced to cribbing dialog from romance novel heroines: "No--no--don't stop!"


Why not? Because of the other number we track--new members--which is unprecedented. As of this writing, we are up to 136 new members in less than two days. This may not look huge, but it is when you consider the math: 90,000 households in the listening area, 30,000 weekly listeners, and a member base around 4,500 who make it all possible. Broadening our member base is the most important task we can accomplish to insure the continued health of the station. A few percent increase means a few percent more support every year for many years to come. So, to return to our heroine--"More! More members! Yes, yes, YES!"