The Ontology of Blogs
I learned that word - ontology - in grad school, and I thought it was really funny. It's the study of the nature of being and existence. What a $1 word for a $.01 concept.
Anyway, Andrew Sullivan, very prominent blogger and former editor of The New Republic wrote a treatise entitled, "Why I Blog", in the new edition of The Atlantic. My favorite part is when he talks about the importance of hyperlinks in blog-writing.
But the superficiality masked considerable depth—greater depth, from one perspective, than the traditional media could offer. The reason was a single technological innovation: the hyperlink. An old-school columnist can write 800 brilliant words analyzing or commenting on, say, a new think-tank report or scientific survey. But in reading it on paper, you have to take the columnist’s presentation of the material on faith, or be convinced by a brief quotation (which can always be misleading out of context). Online, a hyperlink to the original source transforms the experience. Yes, a few sentences of bloggy spin may not be as satisfying as a full column, but the ability to read the primary material instantly—in as careful or shallow a fashion as you choose—can add much greater context than anything on paper. Even a blogger’s chosen pull quote, unlike a columnist’s, can be effortlessly checked against the original. Now this innovation, pre-dating blogs but popularized by them, is increasingly central to mainstream journalism.
This is what I love most about the internet, and about reading - and writing - blogs. What do you use blogs for? What do you like most/least about them?

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