Framing Thoughts
Have you ever noticed that the essential things tend to be taken for granted? From things integral to our physical survival, like water, to things upon which our lifestyle depends, like petroleum - until they're endangered or gone, we don't generally think about them.
Framing is critical to the structural success of many things - yet who thinks about it? If the building in which you live is sound, you're not likely to ponder its underlying framework.
Likewise, if a piece of art is pleasing, it is easy to overlook the frame. A good frame enhances art without distracting from it, so, like a building frame, it is designed to strengthen and blend with the whole.
But without a frame, many artworks are no more complete than a pile of raw lumber - and equally vulnerable to damage. Many a fine work of art has been irreparably marred by a splash of water, or a smear of soot.
Most people have seen the rows of inexpensive frames in large stores - sized to fit standard photo or document dimensions, they are quick and easy to use.
But - if you compare off-the-rack frames with those used by most artists, you will soon discover a different order of creation.
Every artist I know who works in two dimensions gives serious thought and, usually, serious money to framing their work. Even if a piece is of standard measurements, a pre-made frame is seldom appropriate.
Issues arise of both presentation and conservation.
Generally, inexpensive frames look - well, cheap. Often they are poorly made, and prone to cracking and warping. Also, they tend to have standard glass, which reflects so as to impair one's view of an artwork. Further, they are guaranteed NOT to be archival.
Substandard framing diminishes fine art. The alternative? Pay a professional for custom framing, or learn to frame things yourself.
At my shop in Saranac Lake, people often ask if I can frame their work for them. I cannot; I have neither the materials nor the expertise. Really good framing requires both, and both are expensive.
In galleries, studios, and exhibition spaces across the North Country, the works you see on the walls have most likely been framed with careful thought, attention to detail, and expert technique.
As I pointed out yesterday, art in the North Country is ridiculously affordable when compared to other areas. Consider, now, that often half the purchase price of a piece is just the cost of its framing.
Though it is natural to take good framing for granted, don't. Look closely, and be glad.
Susan Olsen grew up in Saranac Lake, and has watched with delight its transformation into a flourishing arts community. Her committment to the arts deepened while her husband was deployed to Iraq in 2003-2004, and she now owns and operates 
4 Comments:
Ah, yes. I just took a break from matting prints this morning, checked email and found I have a "Photo of the Day" on NCPR, though not a photo destined for a frame (fine or otherwise). Below it I saw the link to your blog.
You are absolutely correct about the importance of good framing. Sadly you are also correct about the cost often being equal to half of the selling price. As a photographer, that cost is piled onto the price of matting and archival glass and gallery commissions. Ouch!
But fortunately I can do this for love rather than money. : )
I'd love to hear your suggestions for photo framing, specifically whether you think that framed photos are more sale-able when matted with white/off-white rather than a color selected to enhance the particular photo. When I go to the frame shop, the framer always insists that a color-coordinated matt, frame and photo are so much nicer. I usually go along with his thinking, but I feel that limits my market because someone with a blue room might not want a photo with a green matt etc.
Any thoughts or comments?
Thanks, Susan. I will try to stop in your shop the next time I'm in Saranac Lake.
Judy Andrus Toporcer
www.WizenedEye.com
Judy, I'm glad you found the blog! And thank you for taking the time to post a comment.
As to the merits of colored vs. off-white or white mats, I think you have an excellent point about the potential customer's color schemes. Little things like that can blow a sale.
However, as I mentioned in this post, I have no expertise in this area, myself.
This looks like a question for other readers who are also photographers, or who use mats in another medium.
Readers? Any ideas?
Thanks for replying, Susan.
It took some hunting to find your blog again. The link is no longer on NCPR's website, but a bit of Googling got me here. You have now been bookmarked.
So... c'mon readers... Give me some advice, please. : )
By the way, I'm also a blogger, although taking a break for at least the time being. I do post an occasional photo on a blog for Becky Harblin's poetry. She's definitely worth reading.
Note to all readers: If you don't see my blog on the NCPR homepage, go to their "Community" tab, and you will see a tab that says "Blogs". Just click there, and you will go to a page with a whole buncha blogs - including Art Throb.
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